Start with needs
3Design with data and interview
4Do the hard work to make it simple
5Iterate. Then iterate again.
6Build for inclusion (will sending you samples of content)
8Build prototype services, not completed websites
9Be consistent, not uniform
10Make things open: it makes things better
The design process must start with identifying and thinking about real user needs. We should design around those — not around the way the ‘official process’ is at the moment. We must understand those needs thoroughly — interrogating data, not just making assumptions — and we should remember that what users ask for is not always what they need.